Client: Diabetes Patient Advocacy Coalition
Project: Affordable Insulin Project
Category: Branding + Advertising
Take complex information and deliver it in a consumable way to inform and empower a diverse population, including those with Type 1 and 2 diabetes, and who are insured, uninsured, underinsured, and have government-subsidized healthcare.
We conducted research to gain a deep understanding of the target audience, identifying their interests, lifestyle choices, experience with the healthcare system and media consumption habits in order to shape an impactful and relevant campaign.
The campaign, centered around a rallying cry to "take action," distills complex information into clear and approachable content and infographics designed to empower people to affect change in the way they financially manage their disease.