Client: Simpson Gumpertz & Heger
Project: Create + Construct Symposium Series
Develop a brand identity reflecting forward thinking, appealing to a range of design and technical professionals, and creating a visual connection between the structures highlighted in the symposia and the event itself.
Inspired by SGH's extensive project library – including both historic and modern landmarks – we employed various styles in the identity to reflect a strong foundation, technical precision, and advanced design.
The final event identity takes cues from the minimalistic, angular facade of the Contemporary Art Wing of the Corning Museum of Glass in Corning, New York.