Client: Decision Resources Group
Project: Product Promotion
To build a campaign that clearly positioned DRG as the leaders in understanding and analyzing the patient journey throughout the entire healthcare system.
Through close collaboration with the product team, Stark/Raving developed a comprehensive strategic playbook that positioned the product for a successful launch.
Stark/Raving developed a multi-channeled launch package with messaging that appealed to each audience segment – focusing on awareness and conversions.