Marketing | Featured Case Study

Decision Resources Group

Lead Generation Through Thought Leadership

Project Brief

Client: Decision Resources Group

Project: Product Promotion

Category: Marketing

Decision Resources Group (DRG) is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. They bring together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare – enabling their customers to see market opportunities.
With the launch of a new product offering which provides pharmaceutical companies a more patient-centric perspective of the care contiuum, DRG teamed up with Stark/Raving to raise awareness and drive leads.

The Challenge

To build a campaign that clearly positioned DRG as the leaders in understanding and analyzing the patient journey throughout the entire healthcare system.

The Process

Through close collaboration with the product team, Stark/Raving developed a comprehensive strategic playbook that positioned the product for a successful launch.

The Solution

Stark/Raving developed a multi-channeled launch package with messaging that appealed to each audience segment – focusing on awareness and conversions.

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