Our strategy focuses on making your digital presence a lead generation workhorse for your company. We see a successful website as a marketing hub – one that organically drives traffic, provides highly-relevant content and creates clear points for engagement and conversion. Creating moments to gain insights and capture and interpret data are the cornerstones of our approach. In addition, we focus on the integration of disparate systems in an effort to make the data actionable – ultimately impacting your marketing efforts.
Through analysis of existing analytics, we define technical and operational solutions to achieve the project’s goals.
We create a detailed website architecture and user journeys to serve as a framework for the entire redesign process.
Our team begins building the visual style, navigation, interactive elements, and all required page layouts.
We build two work environments that create a technically sound foundation to ensure a high-performing website.
We conduct testing of the website's mobile responsiveness to ensure a seamless experience across all devices.
Our process includes user group testing to validate functionality, security and compliance prior to website launch.
Our defined process ensures all critical areas of the website and hosting environment are reviewed and tested.
We will conduct an in-person training session with the core team to introduce the new website and it's features.
We optimize all social platforms and digital listings to create a unified online representation of your company.