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Case Study: Eden Geopower

White Eden Geotech Logo

Creating a brand story for a first-of-its-kind Electrical Reservoir Stimulation technology.

White Eden Geotech Logo

THE CLIENT
Founded by geoscientists Paris Smalls and Ammar Alali, Eden Geopower is developing a first-of-its-kind Electrical Reservoir Stimulation technology with applications in the geothermal, mining, and petroleum industries. Electrical Reservoir Stimulation is a safer, more effective, and more efficient method of recovering Earth’s natural resources—helping us achieve a carbon-free future.

 

THE PROJECT
After being awarded a $3.8M ARPA-E Open Award to create advanced geothermal stimulation technology, the Eden leadership team decided to revamp their brand image, messaging, and website to reflect their evolving company mission, shifting their emphasis from oil and gas to geothermal. To bring this new vision to life, Stark / Raving was enlisted to adjust messaging, reimagine its brand image, and develop a website geared toward attracting partnerships and additional funding.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Renewable energy tech company website development
Renewable energy tech company website development
Renewable energy tech company content creation

Website design inspired by cutting-edge geothermal stimulation technology.

Eden’s brand evolution began with a revamp of its identity, redirecting attention from the oil and gas sectors towards a more environmentally friendly audience. With this new brand identity in place, our design team set out to enhance their online presence by creating a more refined website that visually distinguishes their offerings from those of their competitors. Drawing inspiration from the geothermal landscape, the website design employs vivid colors, sleek iconography, and striking photography.

Website design inspired by cutting-edge geothermal stimulation technology.

Eden’s brand evolution began with a revamp of its identity, redirecting attention from the oil and gas sectors towards a more environmentally friendly audience. With this new brand identity in place, our design team set out to enhance their online presence by creating a more refined website that visually distinguishes their offerings from those of their competitors. Drawing inspiration from the geothermal landscape, the website design employs vivid colors, sleek iconography, and striking photography.

View the Website
Renewable energy tech company website development
Renewable energy tech company content creation

Shifting the brand story from technical to value-driven.

In close collaboration with Eden’s leadership team, our content team created a new brand story that highlighted the benefits of their commercial solutions for sustainable reservoir stimulation, while also presenting the technical aspects of their approach. By shifting the focus from technical details to a value-driven approach, the new brand story facilitated a deeper connection between the company and its audience by emphasizing the “why” rather than the “what” of the offering. This approach showcases the unique aspects of the company’s mission and clearly differentiates it from the competition.

Renewable energy tech company mechanical graphic design
Renewable energy tech company website development

Ground-breaking technology from the brightest minds in the field.

To drive innovation and advance the goal of sustainable energy at scale, Eden’s leadership team is challenging conventional wisdom with their innovative approach. To support their efforts, our content team worked closely with the company’s founders to develop a series of thought leadership pieces that showcase their unique perspective. These pieces serve to promote the company’s brand story, establish them as experts in the industry, and enhance their influence. Ultimately, this content strategy will contribute to the growth of the industry by driving innovation and promoting sustainable energy solutions.

Renewable energy tech company icon branding design

Ground-breaking technology from the brightest minds in the field.

To drive innovation and advance the goal of sustainable energy at scale, Eden’s leadership team is challenging conventional wisdom with their innovative approach. To support their efforts, our content team worked closely with the company’s founders to develop a series of thought leadership pieces that showcase their unique perspective. These pieces serve to promote the company’s brand story, establish them as experts in the industry, and enhance their influence. Ultimately, this content strategy will contribute to the growth of the industry by driving innovation and promoting sustainable energy solutions.

Renewable energy tech company content creation strategy

Explaining electrical stimulation technology through infographics.

The use of infographics is highly beneficial for conveying complex information in an easily understandable and visually captivating way. In the case of illustrating the innovative approach to electrical reservoir stimulation, we utilized detailed infographics and custom-designed icons to make the story come alive. These visuals were integrated throughout the website and marketing materials, effectively narrating the process and significantly boosting viewer engagement.

Renewable energy tech company icon branding design

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