THE CLIENTS
The Executive Office of Energy and Environmental Affairs (EEA) and the Massachusetts Clean Energy Center joined forces to empower residents of Massachusetts to take meaningful climate action. Through collaborative initiatives and outreach programs, they are providing valuable resources, information, and incentives to encourage the adoption of clean energy solutions and sustainable practices. By promoting renewable energy options, energy efficiency upgrades, and environmentally friendly behaviors, they aim to build a resilient and sustainable future for the Commonwealth.
THE PROJECT
In April, leading up to Earth Day 2024, our team secured exclusive advertising space in South Station, one of Massachusetts’ largest transportation hubs. The objective was to quickly raise awareness about the diverse ways Commonwealth residents can reduce carbon emissions and embrace clean technologies in their daily lives. With over 30 creative pieces, our campaign dominated the station’s visual landscape, sparking interest in both the EEA’s and MassCEC’s climate initiatives.
