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Case Study: Massachusetts Clean Energy Center – Industry Report

Massachusetts Clean Energy Center Logo

Creating the definitive yearly report for the clean energy industry across Massachusetts.

Massachusetts Clean Energy Center Logo

THE CLIENT
The Massachusetts Clean Energy Center is a state economic development agency dedicated to accelerating the growth of the clean energy sector across the Commonwealth. MassCEC works to spur job creation, deliver statewide environmental benefits, and secure long-term economic growth for the people of Massachusetts.

 

THE PROJECT
Our client tasked us with delivering the definitive source for understanding how the Commonwealth has positioned itself as the nation’s leader in clean energy. The result? We crafted an immersive online presence—and an accompanying 50+ page print version—to produce the 2023 Massachusetts clean energy industry report. Utilizing custom iconography, inviting graphical animation, and genuine field-specific photography, our team crafted a look into the industry and detailed the outcomes. Coupling the report with a video message from MassCEC’s CEO, and a social campaign to drive interaction while promoting the report launch, we delivered a comprehensive look into the world of clean energy in Massachusetts.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
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Clean Energy Jobs By State
Total Massachusetts Clean Energy Investments (millions)
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Case-Studies-SR-MassCEC-Industry-Report-Print-Desktop
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Interactive charts created using Flourish, seamlessly integrating them with report data to provide dynamic and engaging visual representations of key metrics

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