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Case Study: Circular H2O

Building a Brand Addressing the Challenges Surrounding Mineral Extraction and Water Accessibility

THE CLIENT
Circular H2O was founded with a mission to address the challenges surrounding energy-efficient mineral extraction and water accessibility. Along with global innovation leaders, they are commercializing a technology that aims to enable an economical path toward a full and circular journey for water and brine processing. The goal is to extract value from brine, leading to virtually zero-waste processes.

 

THE PROJECT
The team at Circular H2O collaborated with Stark / Raving to develop a comprehensive suite of digital tools to relaunch their brand. In addition to refining messaging, our team established a fresh look and feel for their online property. This included responsive web design, iconography, detailed infographics to illustrate complex processes, and a new brand identity.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Desktop website layout for energy-efficient mineral extraction and water accessibility company
Mobile website layout for energy-efficient mineral extraction and water accessibility company
Branding and identity services for energy-efficient mineral extraction and water accessibility company
Branding and iconology services for energy-efficient mineral extraction and water accessibility company
Desktop website layout for energy-efficient mineral extraction and water accessibility company
Mobile website layout for energy-efficient mineral extraction and water accessibility company
Branding and identity services for energy-efficient mineral extraction and water accessibility company
Branding and iconology services for energy-efficient mineral extraction and water accessibility company

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