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Case Study: DRG

DRG Logo

Providing branding and marketing services for a global information and technology services company that provides proprietary data and solutions to the healthcare industry.

DRG Logo

THE CLIENT
Decision Resources Group (DRG) is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. They bring together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare – enabling their customers to see market opportunities.

 

THE PROJECT
With the launch of a new product offering which provides pharmaceutical companies a more patient-centric perspective of the care continuum, DRG teamed up with Stark / Raving to execute a digital marketing campaign to raise awareness and drive leads.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Data sheet branding and design for a global information and technology services company
Email marketing for a global information and technology services company
Landing page for a global information and technology services company
Print ad branding and design for a global information and technology services company
Sales sheet branding and design for a global information and technology services company
White paper branding and design for a global information and technology services company
Data sheet branding and design for a global information and technology services company
Email marketing for a global information and technology services company
Landing page for a global information and technology services company
Print ad branding and design for a global information and technology services company
Sales sheet branding and design for a global information and technology services company
White paper branding and design for a global information and technology services company

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