THE CLIENT
Decision Resources Group (DRG) is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. They bring together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare – enabling their customers to see market opportunities.
THE PROJECT
With the launch of a new product offering which provides pharmaceutical companies a more patient-centric perspective of the care continuum, DRG teamed up with Stark / Raving to execute a digital marketing campaign to raise awareness and drive leads.