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Case Study: Massachusetts Clean Energy Center

Massachusetts Clean Energy Center Logo

Branding and marketing to support Massachusetts' growing clean energy economy.

Massachusetts Clean Energy Center Logo

THE CLIENT
The Massachusetts Clean Energy Center (MassCEC) is a state economic development agency dedicated to accelerating the growth of the clean energy sector across the Commonwealth to spur job creation, deliver statewide environmental benefits and to secure long-term economic growth for the people of Massachusetts.

 

THE PROJECT
MassCEC has emerged as a significant player in the drive towards a net zero, clean energy economy in Massachusetts. As the organization has expanded, its creative requirements have also broadened beyond its internal marketing team’s capacity. Over the years, Stark / Raving has partnered with the MassCEC marketing team to provide a diverse array of collateral and promotional materials aimed at boosting awareness of the organization’s crucial role in advancing the Commonwealth’s move towards Net Zero carbon emissions.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Renewable energy company branding design
Renewable energy company branding design

Using creativity to illustrate year-over-year impact on the clean energy economy.

The MassCEC Impact Report has established itself as the primary source for understanding the outcomes of investments in the Commonwealth, including job creation, infrastructure reform, and carbon reduction. Annually, our creative team collaborates with MassCEC’s in-house marketing team to produce a captivating year in review. We simplify intricate data sets into informative infographics, integrate stories and photographs from a range of projects throughout the year, and present a striking summary of the year’s accomplishments.

Renewable energy company branding design
Renewable energy company brand design

Using creativity to illustrate year-over-year impact on the clean energy economy.

The MassCEC Impact Report has established itself as the primary source for understanding the outcomes of investments in the Commonwealth, including job creation, infrastructure reform, and carbon reduction. Annually, our creative team collaborates with MassCEC’s in-house marketing team to produce a captivating year in review. We simplify intricate data sets into informative infographics, integrate stories and photographs from a range of projects throughout the year, and present a striking summary of the year’s accomplishments.

Renewable energy company brand design

Keeping their brand message top-of-mind through social media.

MassCEC recognizes the significance of social media in its corporate communications strategy. To achieve this, our content creation team works in tandem with their internal marketing group to develop a monthly content calendar, which is supplemented with social media posts, images, and animations. This method ensures a consistent flow of messaging that strengthens MassCEC’s relationship with its customers, businesses, and policymakers.

Renewable energy company branding design

Expanding the brand to support a growing commitment to clean energy.

As the creative team behind MassCEC’s marketing and communication programs, our team operates across a diverse range of topics and strategies. Be it their Wind Technology Testing Center, capital investments, job creation, or consumer-facing programs, we deliver the design, content, and production services that aid MassCEC in accomplishing its annual objectives.

Renewable energy company digital marketing advertising

Bringing the brand identity into the physical space.

Throughout the year, MassCEC organizes a range of events, such as conferences, job fairs, and ribbon-cutting ceremonies. Our design and production teams work closely with them throughout the entire event design process. We provide support for everything from trade show booth design and giveaways to production and logistics. With our combination of creative, technical, and operational proficiency, our team is equipped to fulfill any request.

Renewable energy company trade show branding and design
Renewable energy company digital marketing advertising
Renewable energy company branding design

Bringing the brand identity into the physical space.

Throughout the year, MassCEC organizes a range of events, such as conferences, job fairs, and ribbon-cutting ceremonies. Our design and production teams work closely with them throughout the entire event design process. We provide support for everything from trade show booth design and giveaways to production and logistics. With our combination of creative, technical, and operational proficiency, our team is equipped to fulfill any request.

Renewable energy company trade show branding and design
Renewable energy company icon design
Renewable energy company branded icon design

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