THE CLIENT
OptimizeRx is a leading digital health company that has revolutionized communication between life sciences, patients and healthcare professionals. Their digital ecosystem enables life sciences to support patients and providers, strengthening relationships and making it easier for patients to access the therapies they need.
THE PROJECT
OptimizeRx reached out to Stark / Raving with the goal of creating a series of research reports that measured the value of digital engagement in the treatment of various diseases to engage with potential customers. In addition, the project required an account-based marketing campaign and digital outreach to drive engagement and generate leads.
