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Case Study: Seeqc Quantum Computing

Building the brand for the world's first digital quantum computing platform.

THE CLIENT
Seeqc pioneered the world’s first digital quantum computing platform for global businesses. By utilizing both classical and quantum technologies, the company tackled the typical challenges found in quantum computing systems, such as efficiency, stability, and cost. Through their innovative chip-scale quantum system, Seeqc offers unparalleled energy- and cost-efficiency, speed, and digital control, paving the way for practical quantum computing applications. This breakthrough technology enables the first commercially scalable, problem-specific quantum computing applications to enter the market.

 

THE PROJECT
Seeqc found itself in a fierce competition with major industry players such as IBM, Rigetti, and Xanadu to be the first to release a commercially viable quantum solution for businesses. As a recent spin-off of Hypres, a parent company specializing in superconductors, Seeqc needed to rapidly establish their brand and marketing efforts to enter the market. The intricate nature of their technology posed a significant branding challenge, prompting Seeqc to partner with Stark / Raving to delve deeper into the world of quantum computing and devise a branding strategy that would make a significant impact.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Quantum Computing technology company logo and branding design
Quantum Computing technology company logo and branding design
Quantum Computing technology company messaging and branding services

Cracking the code of quantum computing.

Quantum computing is a relatively new and rapidly developing field of computing that utilizes the principles of quantum mechanics to perform certain types of calculations that would be extremely difficult or impossible to solve using classical computing methods.

Similarly, developing a brand strategy in a short timeframe was equally challenging. Our branding strategy team conducted extensive interviews, competitive analysis, and market research to uncover the competitive advantage of Seeqc’s solution. We took our findings and conducted a series of branding workshops with senior staff and engineers to craft a series of messaging pillars that served as the framework for the brand strategy.

Quantum Computing technology company messaging and branding services

Cracking the code of quantum computing.

As Seeqc’s upcoming public announcement of their quantum computing “system-on-a-chip” quickly approached, we created a phased rollout plan for their website that could adapt quickly to the company’s evolving business strategy. The first phase centered on establishing the brand story to support public relations efforts, laying the groundwork for defining the company’s identity and products.

The second phase aimed to augment the brand story with in-depth technical content geared towards engineers. Finally, the last phase was dedicated to creating an online storefront for the commercial chip foundry, where businesses could engage Seeqc’s manufacturing team to fabricate customized chips.

Quantum Computing technology company messaging and branding services

Establishing a trademark that defined the brand.

During our branding workshops, we discovered that Seeqc’s solution offered a significant advantage over other quantum computing companies. Their system employs a single processor to manage the entire delicate process of quantum computing, enabling them to scale the system in a cost-effective manner. This unique approach, which we dubbed the Digital Quantum Management (DQM) System-on-a-Chip, clearly sets them apart in the marketplace.

Quantum Computing technology company business card branding design
Quantum Computing technology company branding development
Quantum Computing technology company branding development

Building a brand identity for an abstract concept.

Developing the brand identity was just as difficult as crafting the messaging. Quantum mechanics governs the behavior of subatomic particles, enabling them to exist in multiple states and become entangled with other particles, thereby affecting each other’s states. These particles are called qubits in the context of quantum computing.

Our design solution draws inspiration from these abstract concepts, portraying the entanglement and energy that arise from the collision of qubits during the parallel processing that occurs in quantum computing.

Quantum Computing technology company business card branding design

Building a brand identity for an abstract concept.

Developing the brand identity was just as difficult as crafting the messaging. Quantum mechanics governs the behavior of subatomic particles, enabling them to exist in multiple states and become entangled with other particles, thereby affecting each other’s states. These particles are called qubits in the context of quantum computing.

Our design solution draws inspiration from these abstract concepts, portraying the entanglement and energy that arise from the collision of qubits during the parallel processing that occurs in quantum computing.

Quantum Computing technology company tradeshow branding design
Quantum Computing tech company photography services
Quantum Computing tech company trade show branding design

Documenting the chip manufacturing process.

One of the key aspects of Seeqc’s brand narrative is its commercial chip foundry and the intricate procedures employed to create classical and quantum computing architecture at the chip scale. To bring this complex process to life, our design team utilized photography. We documented each step of the chip fabrication process on-site at Seeqc’s New York foundry to enhance the visual identity of the brand.

Quantum computing tech company photography services
Quantum computing tech company photography services
Quantum computing tech company photography services
Quantum computing tech company photography services
Quantum computing tech company photography services

A phased approach to website development to support the rollout of the brand.

As Seeqc’s upcoming public announcement of their quantum computing “system-on-a-chip” quickly approached, we created a phased rollout plan for their website that could adapt quickly to the company’s evolving business strategy. The first phase centered on establishing the brand story to support public relations efforts, laying the groundwork for defining the company’s identity and products.

The second phase aimed to augment the brand story with in-depth technical content geared towards engineers. Finally, the last phase was dedicated to creating an online storefront for the commercial chip foundry, where businesses could engage Seeqc’s manufacturing team to fabricate customized chips.

Quantum computing tech company website content development and strategy
Quantum computing tech company website development and design
Quantum computing tech company website development and design

Planning for an agile website development process.

The phased rollout plan for Seeqc’s website necessitated meticulous planning through the creation of comprehensive wireframes that detailed the site’s evolution over a two-month period. Our team worked closely alongside Seeqc’s senior leadership, engineers, and public relations teams to guarantee that the website’s phased launch plan adhered to the brand launch strategy in terms of content and timing.

Quantum computing tech company website content development and strategy

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