THE CLIENT
From pallet trucks to tow tractors and counterbalanced lift trucks, Vecna Robotics offers a range of high-capacity autonomous mobile robots (AMRs) for all types of materials handling applications. With navigation enabled by multi-sensor fusion and best-in-class safety systems, Vecna Robotics’ self-driving industrial vehicles offer the payload capacity of automated guided vehicles (AGVs) with the intelligence, safety, path planning and obstacle avoidance of AMRs.
THE PROJECT
With increasing interest in their line of autonomous vehicles – particularly during the COVID shutdown period – the marketing team at Vecna came to Stark / Raving to help enhance their brand identity, marketing, and sales tools. The process began with the branding of their product line up – Mammoth, Oxen, Silverback, Sled Dog and Workhorse – and expanded to a range of print and digital assets that helped raise awareness and supported their sales team.
