Innovation in sustainability communications took center stage as Stark / Raving Branding + Marketing earned a 2024 Silver Davey Award for its “Clean Energy Lives Here – Jump Right In” campaign. for the Massachusetts Clean Energy Center. The integrated campaign, which captured the judges’ attention with its fresh approach to energy education, topped entries from agencies worldwide in the Sustainability category.
“Sustainability storytelling requires a unique approach – one that balances technical accuracy with emotional resonance,” explained Leslie du Roure, Creative Director at Stark / Raving. “This campaign succeeded because it made clean energy initiatives accessible and compelling to a wide range of audiences.”
The winning campaign transformed complex energy concepts into clear, actionable messages that inspired community engagement. Through strategic multichannel execution, the campaign demonstrated how creative storytelling can accelerate the adoption of sustainable practices.
Matthew Stumm, President of Stark / Raving, shared his perspective on the win: “This recognition goes beyond just creative excellence. It demonstrates that when you combine strategic thinking with powerful storytelling, you can help drive meaningful change. Our team is particularly proud of this campaign because it aligns with our values of supporting innovations that benefit society.”
The Davey Awards honor exceptional creative work from smaller agencies, companies, and firms that harness big ideas to compete against industry giants. Judged by the Academy of Interactive and Visual Arts (AIVA), a select assembly of leading professionals from acclaimed media, advertising, and marketing firms, the Daveys set the benchmark for creative excellence in categories ranging from integrated campaigns to branding initiatives. The awards take their name from the biblical tale of David and Goliath, celebrating agencies that triumph through creativity and innovation rather than sheer size and resources.
About Stark / Raving Branding + Marketing
Stark / Raving is an award-winning agency specializing in climate tech and renewable energy. Stark / Raving has built an impressive roster of clients using an approach that incorporates branding, content creation, creative services, marketing, and website development. www.starkravingboston.com
About MassCEC
MassCEC is a state economic development agency dedicated to accelerating the growth of the clean energy sector across the Commonwealth to spur job creation, deliver statewide environmental benefits, and secure long-term economic growth for the people of Massachusetts. MassCEC works to increase the adoption of clean energy while driving down costs and delivering financial, environmental, and economic development benefits to energy users and utility customers across the state. www.masscec.com